FireGroup is founded
Five people and one idea, in a small office in Da Nang.
5founders
[ our story · firegroup ]
The team behind 650,000 Shopify stores.
Someone found your store. Liked what you made or picked out. And chose to buy it. After all the work that went into getting there, it still feels good.
650,000+merchants use our apps
175+countries
2M+app installs
23,000+App Store reviews
[ 01 · what we built ]
We’ve spent years building
for that person. You.
We’re part of FireGroup, the team behind AliReviews, Zopi, TrueProfit, OneMobile, Transcy and Promer. Our work has always been close to the everyday work of running a store. With Figo, we wanted to bring some of that experience off the laptop and onto your desk.
Ali Reviews
Product reviews and social proof.
4.8★App Store rating
↗Zopi
Product import and dropshipping.
Top 30Shopify developers
↗Transcy
Translation and local currencies.
250K+brands use it
↗TrueProfit
Net profit, order by order.
4.9★App Store rating
↗OneMobile
No-code mobile apps.
8,500+organisations
↗Promer
Ads made from a product page.
Newon the App Store
↗Figo
Everything we learned, off the laptop and onto your desk.
Dec 20ships to merchants
[ 02 · where it started ]
Before we built for merchants,
I was one.
On stage · Shopify UniteI ran my own online store for two years. Selling was doable. Scaling with little time, few people and not much money was the hard part.
So in 2015 we started building the tools I wish I’d had. Today that is 15 ecommerce products, trusted by more than 650,000 merchants.
Lê Nguyễn Anh KhoaCEO & Founder, FireGroup
#1Partner on the Shopify App Store
by number of 5-star reviews
by number of 5-star reviews
Top 30Shopify developers worldwide,
as shortlisted by Shopify
as shortlisted by Shopify
95%of our merchants sell
in the US and UK
in the US and UK
[ 03 · the proof ]
Recognised by Shopify,
and well beyond.
Built for Shopify certified, named Best in APAC by Shopify in 2025, and an official partner of the platforms merchants sell on.
Asia Pacific Enterprise Awards 2023Fast Enterprise Award
Vietnam Digital TechnologyTop 10 Companies
ShopifyBuilt for Shopify
Great Place to WorkCertified workplace
Shopify APAC 2025Best in APAC Commerce Coach
ITviecVietnam Best IT CompaniesOfficial partners of Shopify · Amazon · Google · Meta · TikTok · BigCommerce · WooCommerce
[ 04 · the people ]
200+ builders.
Merchants at heart.
HeadquartersDa Nang
F10H, 2 Quang Trung St, Hai Chau, Da Nang City, Vietnam
OfficeHo Chi Minh City
F3, Pearl Plaza, 561A Dien Bien Phu St, Thanh My Tay Ward, Ho Chi Minh City, Vietnam
OfficeSingapore
68 Circular Road, #02-01, Singapore (049422)
A place for the business
you’ve put so much into.
Figo keeps your sales in sight, answers questions about your numbers, and lets you know when something needs a closer look. It also lights up when an order comes in.